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Member ROI Centric

Associations that cling to obtuse missions as opposed to delivering high-level member value can imprudently spend the lion’s share of time and resources conducting activities—activities that serve the industry and all that are involved without holding membership. Where’s the value for those loyal members that annually render their dues payments? Many say that it is non-existent. It’s not always easy to be high-performing and deliver actual real-dollar value to members—value that the non-members do not receive. However, for staff and volunteer leaders that use “member ROI, member retention, and member recruitment” as one of their important considerations in decision making—across the organizational silos—these organizations are learning how to create and deliver member ROI. These organizations are enjoying consistent membership growth.

1.00 CAE credit is available for Professional Learning Academy registered users who complete the self-study online course successfully.

The Professional Learning Academy is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.

Ed Rigsbee, CAE, CSP – Association Execs & business leaders looking for explosive growth in their organizations will want to meet Ed Rigsbee. As a global expert on Member ROI & an early author on alliance development, Ed is the ROI Guy. He is one of only a few people around the globe to hold both the Certified Speaking Professional (CSP) credential from NSA & the Certified Association Executive (CAE) credential from ASAE.

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