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Inbound Marketing: What is it and why is it important for Associations?

October 26, 2016 @ 1:00 pm - 2:00 pm CDT

$29

Inbound Marketing: What is it and why is it important for Associations?

Are you struggling to capture the attention of your members? Do you feel like you’re constantly spamming your members with email after email? The single biggest problem with association marketing today is that it is based on yesterday’s playbook. We need to recognize that consumer behaviors have changed and prospects and members are ignoring our traditional marketing tactics. Using inbound marketing techniques, you will see how to drive membership and non-dues revenue.


Details:
– We will be using GoToWebinar. Shortly after you checkout of the store, you will receive an email with the webinar details.
– You can join our session by using a Mac, PC or a mobile device.
– If you are attending the live session from your own computer and phone, you will earn a Certificate of Completion with the corresponding CAE credit. This will be available in your Professional Learning Academy profile within 1 business day.


1.00 CAE credit is available for Professional Learning Academy registered users who attend the live session on their own computer and phone.


CAE approved web icon-2The Professional Learning Academy is a CAE Approved Provider. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.


Dave Martin

Dave joined Aptify in November 2015 as the Chief Marketing Officer in the Tysons Corner office. Before joining Aptify, Dave served as the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009-2015. In this role he was responsible for all marketing activities and platforms (including web properties, social media, the AMS, CMS, Hubspot, event registration, and awards gala submissions and voting) communications and public relations.

Before that Dave worked in global telecommunications marketing, product management, and product development both in the United States and Europe. He spent two years in Sweden, one year in Belgium, and three years in Spain. Dave has a BA from the University at Buffalo, a MIA from Columbia University, and a MA from the Katholieke Universiteit Leuven in Leuven, Belgium.

Dave is fluent in Spanish and enjoys photography, acoustic guitar, and drinking wine in his spare time. Dave is a fan of the Boston Red Sox, Washington Capitals, and professional cycling.

For more in-depth musings, take a stroll his blog: http://inboundmartech.com.
Website: www.aptify.com

Professional Learning Academy

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Suite 155-2078
Dallas, Texas 75204
214.945.2755

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