Inbound Marketing: What is it and why is it important for associations?
Are you struggling to capture the attention of your members? Do you feel like you’re constantly spamming your members with email after email? The single biggest problem with association marketing today is that it is based on yesterday’s playbook. We need to recognize that consumer behaviors have changed and prospects and members are ignoring our traditional marketing tactics. Using inbound marketing techniques, you will see how to drive membership and non-dues revenue.
1.00 CAE credit is available for Professional Learning Academy registered users who complete the self-study online course successfully.
The Professional Learning Academy is a CAE Approved Provider. The program(s) linked below meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.whatiscae.org.
Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
Please note that CAE exam and renewal applicants can only use a maximum of 50% of their application hours from self-study programs.
Dave Martin joined Aptify in November 2015 as the Chief Marketing Officer in the Tysons Corner office. Before joining Aptify, Dave served as the Vice President of Marketing & Content for the Electronic Retailing Association (ERA) from 2009-2015. In this role he was responsible for all marketing activities and platforms (including web properties, social media, the AMS, CMS, Hubspot, event registration, and awards gala submissions and voting) communications and public relations.
Before that Dave worked in global telecommunications marketing, product management, and product development both in the United States and Europe. He spent two years in Sweden, one year in Belgium, and three years in Spain. Dave has a BA from the University at Buffalo, a MIA from Columbia University, and a MA from the Katholieke Universiteit Leuven in Leuven, Belgium.
Dave is fluent in Spanish and enjoys photography, acoustic guitar, and drinking wine in his spare time. Dave is a fan of the Boston Red Sox, Washington Capitals, and professional cycling.